Ascend Broking Group Launches Ascend Life

“Feature: Ascend Broking Group’s New Division Puts Protection First”

In a climate where financial uncertainty looms large, Ascend Broking Group is stepping up with the launch of Ascend Life, a dedicated protection division offering individuals, SMEs and corporate clients access to a complete portfolio of life and income protection solutions.

  Led by protection specialist Kristian Breeze, Ascend Life’s remit is broad yet focused. The division provides life insurance, critical illness cover, income protection and specialist distressed-life policies through the London Market. This specialist access allows the team to secure cover even for those whose health or lifestyle might place them outside standard insurer criteria.  

  It is a move that blends the agility of a focused protection team with the market leverage and reputation of the wider Ascend Broking Group, an independent, award-nominated broker with a strong track record in complex, advice-driven insurance placements.

Meeting an urgent need

The expansion comes at a time when demand for comprehensive protection is rising. Many households face the stark reality of how quickly illness, injury or loss of life can disrupt financial stability. Businesses, too, are increasingly aware of the need to safeguard key people, maintain shareholder security and protect against unexpected disruption.

  Ascend Life responds with whole-of-market access and a consultative approach. This ensures recommendations are shaped by each client’s unique circumstances rather than the limitations of a single insurer’s product range. Policies are designed to balance robust cover with competitive cost, whether the client is an individual looking to protect their family, or a business seeking to retain talent and shield profits.

Services that cover every angle

For individuals, Ascend Life can arrange:

 

• Life insurance to provide a lump sum or income for loved ones.
• Critical illness cover for financial support on diagnosis of serious illness.
• Income protection to maintain earnings during long-term absence from work.

  For businesses, the division offers:

 

• Key person cover to protect against the loss of essential staff.
• Shareholder protection to secure business continuity in a crisis situation.
• Group life schemes to enhance employee benefits.

  Specialist distressed-life solutions add another layer of capability, enabling Ascend Life to find answers where other routes have failed.  

A relationship-led growth strategy

The first year will be about steady, organic growth. Ascend Life aims to build a reputation for clear, trustworthy advice and exceptional client service, mirroring the ethos of the Ascend Broking Group brand. As client demand increases, the team will expand in a measured way to maintain service standards. For Managing Director Matthew Collins, the division’s launch represents a logical next step. “Ascend has always been about providing clients with a complete, integrated service,” he says. “Protection is part of that bigger picture. It is about ensuring clients are prepared for life’s uncertainties while still focusing on growth and success.”  

For further information, get in touch with kristian.breeze@ascendhealth.co.uk or matthew.collins @ascendbroking.co.uk

  Ascend Health  |  Ascend Executive